FAQ

Matcha is created when the leaves from shade-grown green tea are picked then ground down to produce a wonderful bright green tea powder.

Matcha is different to other types of green tea due to its unique growing and processing method.

A few weeks prior to harvest, tea bushes are covered with a shade cover that blocks most sunlight which increases Chlorophyll, resulting in a vibrant green colour. This method also brings out more flavour and reduces bitterness.

The youngest tea buds at the top of the plant are then picked and quickly sent to a processing factory to be steamed and air dried, to prevent oxidation. They tea leaves go through large wind dryers to air dry and remove moisture. They are de-veined and de-stemed and then finally ground into Matcha powder.

Unlike regular green tea which is usually brewed and leaves are discarded, Matcha is made from entire tea leaves that are ground into a fine powder, allowing you to drink the entire leaf and maximise its health benefits.

The key difference between Matcha and other green teas is that in the weeks prior to harvest, it is covered with shade cloth to partially block the sun. This slows down growth and allows Chlorophyll in the leaves to increase as well as amino acids to develop (including L-theanine, a relaxant property)

This special shading process increases antioxidant content because the reduced sunlight triggers a survival mechanism in the plants, leading to increased chlorophyll production, which gives matcha its vibrant green colour and contributes to its antioxidant properties.Shading also increases the production of catechins, another group of antioxidants.

Our Matcha comes from Kyushu Island, Japan

Everyday Matcha - Yame in Saga Prefecture. The region's misty climate, fertile soil, and significant temperature differences between day and night contribute to the unique characteristics of tea from this region.

Premium Matcha - Kagoshima Prefecture. Being close to Sakura Jima Volcano, the soil is rich and full of nutrients.

No. It's 100% Pure Matcha Green Tea Powder with no sugar or additives that you may see in other brands.

Not really but the flavour will reduce over time as the tea ages.

For best taste we recommend storing your Matcha in an air tight, light proof container (like our Storage Jars) and keeping it in the fridge.

Once open, we recommend consuming within 3 months for best taste but Matcha continues to be fine to drink taste wise for 12 months and beyond.

Matcha is sensitive to air, light and moisture.

Our recommendation is to store in an air tight, light proof container (like our Miron Glass storage Jars) or in the resealable pouch it comes in.

Refrigerate your Matcha as soon as you receive it and keep it well sealed in the fridge to prolong freshness.

Matcha doesn’t legally have to come from Japan, but the cultural expectation (and quality standard) is similar to Champagne — when people say “authentic matcha,” they almost always mean Japanese matcha.

Matcha can technically be grown elsewhere, but just like Champagne, the most authentic and highest-quality matcha comes from Japan, where the careful growing methods of shading tea bushes prior to harvest and steaming and milling the tea once picked have been crafted over hundreds of years.